How would you describe your journey? Brief us on the inception story of your career.
An influencer, an entrepreneur, mother of two, and Ambassador of Hope, donning multiple hats gives me a sense of true achievement. It all began when I went around speaking to my followers in Ras Al Khaimah, without revealing my face. Back then people only knew me by my voice.
Starting in 2016, little did I know that I would scale heights of success growing from a mere 99 followers to a whopping 700K+ followers today. Given my interest and passion, I was determined to prove my mettle in an industry then dominated by only male influencers.
It was important for me to connect better with my audience and build trust which was the reason behind my decision to reveal my face. I started off with simple, step-by-step blogs on beauty and travel that showed my followers how to use a makeup kit and ace a look or plan a particular trip.
I enjoy being a part of every woman’s everyday life and stick to the mantra of ‘less is more’. The content I share is simple yet relatable and in resonance with all women out there. As a lifestyle influencer in RAK, it is of paramount importance for me to authentically showcase all that I believe and do. A true influencer, I believe focuses on not just one aspect but shines bright in all roles she plays as a woman. Therein lies her true nature and that’s how she embodies the spirit of true strength and empowerment.
Enlighten us about your role in the organisation you are leading / associated with?
- Social Media Influencer
- Entrepreneur
- Founder of Blink Cosmetics
- Ambassador of Emirates Football Club
- President, Ladies in Business Magazine, UAE Chapter
- Speaker
- Certified MC (Master of Ceremony)
- Moderator
Where do you find inspiration? What motivates you to work harder?
My Family / My Husband/ My Daughter
- Kindly mention some of the notable recognitions and accreditations received by your person.
- ‘Best Social Media Network’ by Sheikh Abdullah bin Khalid Al Nahyan- Al Mobdeoon Foundation
- ‘Superpower Award as Best Blogger’ from Sana Sajan, Director at American Aesthetic Medical Centre
- ‘She Award’ – Ladies in Business Magazine
- ‘Woman of Substance Award’ from St.Mother Teresa University
- Ambassador of Emirates Club – Ras Al Khaimah
- President, Ladies in Business Magazine Global, UAE Chapter
- Top (50) inspiring women by H.E Laila Al Rahal CEO I AM AFRICA
- Top (50) inspiring women in Arab Women Summit 2022
- RJ at RAK FM presenting Program (Tajarbi with Mona)
- Emirates Influencer Award (Lifestyle Category)
- Thriving Hijabi Award for social Impact
- Entrepreneur of the year 2022 by Hadarat Global
- Emirati women of achievements by Abaya Rally
- The most Innovative Entrepreneur at Global Women leadership conferences and awards 2022
- Industry Accelerators Award – influencer category
- Middle East’s Woman Leader at world leadership Congress and awards
- Social Media Influencer awards at world leadership Congress and awards
- Finalist at Beauty world Middle East awards as Up and Coming Influencer of the year
- Appreciation certificate from Abu Dhabi Air Expo for MC
- Appreciation Certificate from Exuberance Asset Management
What is the one thing you wish you had known about women in your line of work before you started working?
The Authority of being the best version of you, I think that if I realized that before that will be more helpful to create a difference in the future.
Do you believe it is compulsory for a woman to manage a household alongside her work?
Its optional according to the ability the woman have and the authority to build herself. Its mandatory once she realize that there is an ability to change.
As a woman, what has been the highlight of you career? What are the changes you wish to make for the better in your professional life post-pandemic?
Be simple have faith in you and go ahead, I believe that all the problems that we face is just a way to have the best work and to grow better.
Brief us on the changes the pandemic brought to your sector and your market. Has the work-culture altered?
As influencer, I gain a lot of patience to proceed with the social media but in the time of Covid I opened my own beauty line and now I am having a branch in Manar Mall beauty cotour and Boutiqaat.
What words of wisdom/ inspiration/ advice would you offer to the next generation of female leaders?
Keep going and growing, if you dream to fly with Eagles don’t waste your time by swimming with ducks.
